Unit 1 Media

Structure - Start the LO3 question with - answering a statement - answering a question In introduction, start with the product you are analysing. TEA structure Steve Neale (1980) suggests that genres contain instances of repetition and difference, as it keep the genres interesting .. How the media product links and how it differs. Explain, argue, link to question. Example. Sky action films such as James Bond and John Wick, have the same premise but contain different narrative. Rick Altman (1999) Generic Audience Pleasures. Emotional, intellectual, and visceral. How my product links to this. How my product differs. Explain. Examples of this include horror films, as the visceral pleasures from horror films are on average much higher intensity than any other genre. Jason Mittell (1999) Industry uses genre commercially. Made so they can be financially successful. What makes my product exciting what makes it sell. Mise en scene etc. For example, marvel reproducing very similar films with di...

 Always a statement or a question to answer. Explaining that you understand the question. Answer the question instantly. 5 marks for theory and terminology. 10 marks for examples. 5 marks for understanding. Make sure I have the examples of media products. Find a controversial product and find examples. Media effects passive audience theory -  Hypodermic needled, Adorno and Horkheimer (1947) - people absorb information and believe everything they see in the media. use examples. Cultivation theory, Gross and Gerbner (1976) - about desensitisation. The more that we see violence, the more likely we are to become unaffected by them. For example, GTA V. Examples include, violent video games leading to real life murders. Ferguson against, Anderson for. Moral Panic Theory - Cohen (1972) - News articles that bring people to panic about things that do not need to be panicked about at all. Folk Devils, people become demonised. Reinforce toxic representations such as gender roles and viol...

5 Editing Techniques - Shot Reverse shot, action match, eye-line match, editing continuity and transitions. Male gaze theory -  The idea that media is created towards the male consumers, this means using women sexually to gain viewership. McQuails uses and gratifications -  Escapism - uses internet as a means of escaping reality, Surveillance - using internet to gain information, Personal relationships - using internet to form conversation, a talking point, Personal identity - creating an identity online. Devices used from 2010 onwards -  One interpretation that can be made is that people use smartphone much more as more people buy smartphones. (1) The amount of people using desktop to view has stayed around the same.  One reason that people are using smartphones more is that they are becoming cheaper and more accessible to the public due to the modern means of technology. This means that people find it easier to browse on their phone as they always have it on hand. ...