LO3 Essay Practice

Structure - Start the LO3 question with

- answering a statement

- answering a question

In introduction, start with the product you are analysing.

TEA structure

Steve Neale (1980) suggests that genres contain instances of repetition and difference, as it keep the genres interesting .. How the media product links and how it differs. Explain, argue, link to question. Example. Sky action films such as James Bond and John Wick, have the same premise but contain different narrative.

Rick Altman (1999) Generic Audience Pleasures. Emotional, intellectual, and visceral. How my product links to this. How my product differs. Explain. Examples of this include horror films, as the visceral pleasures from horror films are on average much higher intensity than any other genre.

Jason Mittell (1999) Industry uses genre commercially. Made so they can be financially successful. What makes my product exciting what makes it sell. Mise en scene etc. For example, marvel reproducing very similar films with different narratives as they know it works and makes money.

David Buckingham (1993) - Genres should respond to socio-economic and cultural change. Brokeback Mountain, gay in western film but is modernised. How can I apply this to my product? James Bond, the films have over time become less oppressive towards women and objectifying them as shown in the earlier James Bond films.

Claude Levi Strauss (1958) - Binary Opposition. 2 Opposing ideas and forces in films and TV shows. IS this in my product? Costume, Blocking Camerawork? For example in films such as Harry Potter, this is very opposite as Harry fights the bigger evil which is Voldemort. However, in films such as back to the furture, the binary opposition is less obvious, as it is Marty against Time, which would not be considered evil.

Pam Cook (1985) Cause and Effect. A problem will be resolved. Examples from my product of problems and resolutions. Overall trajectory of resolution. This theory would match for most films, as in the narrative of most films, there is always a problem that needs to be solved.

Todorov (1977) 5 Stages of narrative. There is going to be a problem. Highlight a problem from my product. include 5 stages. Conventional Structure. The films that follow a 5 stage narrative. This will appeal to most films, whereas some films will stray from the normal order.

Barthes (1977) - Narrative Codes - Action and enigma code. Narratives can be understood through the codes. Get a tip off. Actions, something that is done. Enigma - puzzles or problems solved by showing something.

Mulvey (1975) Male Gaze - Women are objectified in media to the heterosexual males to get views from them as that is what they want to see.

Alvarado (1987) - Ethnic minorities are seen as Exotic, Pitied, Humorous and dangerous.

Hall (1977) - Stereotyping. Used as a short type to a narrative. Makes it easy to tell the audience who someone is via stereotypes. Preferred meaning. Fix representation in the preferred meaning.

Newman (2006) - Working class are a problem in society. The media represent working class as demons and blame them for the problems with society. Poor people cause trouble. Does my product go against that or support it.