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LO3 Essay Practice

Structure - Start the LO3 question with - answering a statement - answering a question In introduction, start with the product you are analysing. TEA structure Steve Neale (1980) suggests that genres contain instances of repetition and difference, as it keep the genres interesting .. How the media product links and how it differs. Explain, argue, link to question. Example. Sky action films such as James Bond and John Wick, have the same premise but contain different narrative. Rick Altman (1999) Generic Audience Pleasures. Emotional, intellectual, and visceral. How my product links to this. How my product differs. Explain. Examples of this include horror films, as the visceral pleasures from horror films are on average much higher intensity than any other genre. Jason Mittell (1999) Industry uses genre commercially. Made so they can be financially successful. What makes my product exciting what makes it sell. Mise en scene etc. For example, marvel reproducing very similar films with di...
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LO6 Revision

 Always a statement or a question to answer. Explaining that you understand the question. Answer the question instantly. 5 marks for theory and terminology. 10 marks for examples. 5 marks for understanding. Make sure I have the examples of media products. Find a controversial product and find examples. Media effects passive audience theory -  Hypodermic needled, Adorno and Horkheimer (1947) - people absorb information and believe everything they see in the media. use examples. Cultivation theory, Gross and Gerbner (1976) - about desensitisation. The more that we see violence, the more likely we are to become unaffected by them. For example, GTA V. Examples include, violent video games leading to real life murders. Ferguson against, Anderson for. Moral Panic Theory - Cohen (1972) - News articles that bring people to panic about things that do not need to be panicked about at all. Folk Devils, people become demonised. Reinforce toxic representations such as gender roles and viol...
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Location: HVX3+G7 Keswick, UK
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Lesson 4th Jan 2023

5 Editing Techniques - Shot Reverse shot, action match, eye-line match, editing continuity and transitions. Male gaze theory -  The idea that media is created towards the male consumers, this means using women sexually to gain viewership. McQuails uses and gratifications -  Escapism - uses internet as a means of escaping reality, Surveillance - using internet to gain information, Personal relationships - using internet to form conversation, a talking point, Personal identity - creating an identity online. Devices used from 2010 onwards -  One interpretation that can be made is that people use smartphone much more as more people buy smartphones. (1) The amount of people using desktop to view has stayed around the same.  One reason that people are using smartphones more is that they are becoming cheaper and more accessible to the public due to the modern means of technology. This means that people find it easier to browse on their phone as they always have it on hand. ...
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Winter Revision

Long/Short Takes - Long takes is where there is a significant amount of time in one take with no cuts. A short take is where the take only lasts a small amount of time before a cut. Continuity of shot - when movement is shown, the next scene will continue the movement previously in the correct direction. Action Match - When something is focused on in an action sequence, for example the shot would move closer to the subject to focus on them and guide the audience. Transitions - How the cut between the shot changes, for example fading into another shot or just cutting by the frame. Establishing Shot - The shot which shows the location and setting of a scene. For example the outside of a building or a shot of an entire room. This is usually a wide or long shot. Master Shot - This is where every actor in a scene is completely in frame. This means that the scene shows everything that is happening and does not focus on one specific person, instead it shows the scene. Insert Shot - A s...
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Mnemonics for Theory

Christian Metz - Ex(perimental)Cla(ssic)Pa(rody)De(construction).  ExClaPaDe Steve Neale - R&D. Strauss - Binary Opposition. Todorov - Every Driver Ram Raids Retail. Altman - Syntactic is Rules, Semantic is expectations. Adorno and Horkheimer - Hypodermic Syringe.
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Adorno and Horkheimer Audience Theory (1940's)

Media has an effect on a mass audience. Theorized that popular culture in the USA was like a factory producing standardized content which is used to manipulate a mass audience. The 'dumbed down' content of popular culture made people passive and false psychological needs, only met and satisfied by products of capitalism. Manipulating audiences into keeping capitalism going and being 'good consumers'. Like a 'hypodermic syringe' being pushed into somebody.  Packard's Theory (1957) -  In 1957, Vance Packard wrote an influential book called The Hidden Persuaders. The book suggested that advertisers were able to manipulate audiences into buying things that they do not want to buy or need to buy. Different Media Products -  Gaming -  Grand Theft Auto 5 -  For many years, people have labelled the GTA series as negative. This is because the game consists of a lot of violence, and illegal activities such as robbery and shooting. The audience of the game have critiqu...
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Christian Metz' Genre Theory

Christian Metz Theory -  Metz believed that a film genre goes through a theory of stages throughout its lifetime. These stages are: Experimental stage - foundations of the genre are built and all the generic codes are too.,  Classic stage - Where the codes and conventions become 'iconic' and create genre guidelines.,  Parody stage - people use these stages and guidelines and mock them, based on understood codes and conventions.  Deconstruction stage - The genre can begin to evolve and merge with others; it becomes less clear, and the rules can be 'broken'.
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