Lesson 4th Jan 2023

5 Editing Techniques -

Shot Reverse shot, action match, eye-line match, editing continuity and transitions.

Male gaze theory - 

The idea that media is created towards the male consumers, this means using women sexually to gain viewership.

McQuails uses and gratifications - 

Escapism - uses internet as a means of escaping reality, Surveillance - using internet to gain information, Personal relationships - using internet to form conversation, a talking point, Personal identity - creating an identity online.

Devices used from 2010 onwards - 

One interpretation that can be made is that people use smartphone much more as more people buy smartphones. (1)

The amount of people using desktop to view has stayed around the same. 

One reason that people are using smartphones more is that they are becoming cheaper and more accessible to the public due to the modern means of technology. This means that people find it easier to browse on their phone as they always have it on hand.

Another reason that people are using smartphones more is that they can access more television programmes from one device, which makes it much more useful as many different streaming sites can be used from one device.

2. Netflix has much more popular originals series than amazon does, this means that a larger sum of people would want to have a Netflix subscriptions so they can watch the most popular original series.

Amazon has multiple services which is mainly their delivery service.

One difference in the way males and females watch on demand services is that females are more likely to watch films and series online as they become more aimed towards both genders, However a larger sum of men watch on demand services is on sky. This is because sky will play sports highlights. This is much more popular among a male audience which will suggest the change in viewership over the other streaming services. (soap operas more popular for women)

One reason for the difference in male and female viewership over livestream is sports. Sports is the most widely live-streamed event in the world. This appeals more to men, and less to women. This means that the total viewership for livestreams will be predominantly male, as it appeals much closer to their interests.