Unit 1 Media

 The connotations from this magazine cover are importance, as Elon is lit up and he is the main thing in the image. The colours convey style and success, and the upwards shadow creates more emphasis on Elons face, he is important. The difference in colour suggests that he is a very bold man, he knows what he wants. His facial expression highlights elegance and superiority. 

Handheld camera - This camera is held by someone and the movement that is recorded is natural. This is usually used to create a closer feeling with the protagonist as we live the film through their view.  In the first 5 minutes of the clip, it is obvious to me that the short film is set in London. The diegetic effect in the clip makes it obvious to the viewer that the film is set in a busy city centre, as people move about behind the subject, making the area appear busy. This makes the audience feel more involved in the film as the city appears realistic. I think the film is shot in the 2000's, as the cars around make it feel like that time period, with the boxy shape and design. The fashion of the time also is linked to early 2000's fashion.  The short film uses a range of shots like close up shots and medium close ups to convey an actor's appearance when talking and just to show what a character or a location looks like.  An example of this is portrayed in this scene, w...

Camera Angles -  -High angle - Used for establishing locations, or make subjects look small, diminished and weak. Or it is used for just looking down on things. -Level angle - shot at eye level, can create empathy with a character. It is a neutral shot. -Low angle - making people look tall, powerful, heroic, or intimidating. Just looking up at things also. -Dutch/Canted - Making things look strange or weird, or confusing. Can be used to suggest insanity or intoxication, or just because they look cool. -Top shot - looking straight down on a subject, but not taken from an aircraft. -Ariel Shot - usually taken from an aircraft, usually helicopters but increasingly used by drones. shows the surrounding area or a location. This example is both an ariel shot, and an establishing shot. POV shot - showing what a character is looking at or creating empathy with a character. Subjective (first person) or objective (over shoulder).