Synergy

Define conglomerate - 

A certain corporation that contains many different companies that have been bought by one big company. For example, Disney.

Horizontal and Vertical Integration - 

Horizontal integration is where a company grows by acquiring similar companies in the industry.

Vertical integration is where a company can take control in one or more stages in a products distribution. Within the supply chain.

Define VOD - 

VOD means Video on Demand.

Synergy meaning -  increased efficiency and profit as a result of vertical and horizontal integration. Conglomerates are formed to create synergy in order to cross promote.

Two companies merge together for mutual benefit.

Two Advantages of Vertical Integration - 

One advantage of vertical integration is that when these chains are bought, the supply and production process is cheaper, as this company no longer has to pay for the rights to use the productions they want to use as they own to business. For example, Disney purchasing Pixar would mean that their animated films will cost much less to make and they would gain all royalties and profit.

Another advantage of vertical integration is that projects would be more successful when they own the businesses as they can take control over them.

Disney uses video on demand to vertically integrate as they have their different sectors on Disney+, meaning you can watch the films that Disney have produced from the different companies they own.

5 rides that have a movie or TV show at Disney - 

Radiator Springs Racers, Frozen Ever After, Guardians of the Galaxy: Cosmic Rewind, Star Wars: Rise of their Resistance, Avatar Flight of Passage.

Disney reflect most of their films with rides at Disney world to appeal to their widespread audience. Adds a second line of income from the film.